Aug 8, 2022

New Chief Commercial Officer joins Terra Insights

Tyler Morency
6 months ago

New Chief Commercial Officer joins Terra Insights

New chief commercial officer joins Terra Insights, bringing expertise in industrial-scale measurement and data solutions. 

Terra Insights today announced the appointment of Gerry Ducharme as Chief Commercial Officer. Ducharme’s appointment is effective immediately. Ducharme has over 25 years of experience in building commercial operations alongside the development and implementation of sales and marketing activities for industrial-scale measurement and data solutions. 

Gerry Ducharme, new Chief Commercial Officer
at Terra Insights, visiting Measurand.

“I’m excited to join a high-energy team of professionals filled with integrity and passion, best-in-class solutions, and a desire to make the world a better place,” Ducharme said. “Our goal is to help customers gain intelligence to drive business results while ensuring compliance with environmental safety and human comfort regulations.” 

“We’re proud to have Gerry join Terra Insights. Gerry’s leadership and managerial resilience will be essential in continuing to build, scale, and expand Terra Insights’ global reach,” Mark Price, CEO of Terra Insights, said. He noted the value that Ducharme’s demonstrated experience in industrial measurement brings to the global platform of trusted brands. “He’ll provide key direction in our mission to provide clients with the best geotechnical, structural, and geospatial monitoring technology and data delivery solutions.” 

Prior to joining Terra Insights, Ducharme served as Vice President of Americas at Vaisala, a global leader in weather, environmental, and industrial measurements, headquartered in Finland, for over a decade. During his time at Vaisala, Ducharme worked in several roles in sales and marketing, including playing a critical role in the development and commercial launches of Vaisala’s measurement products. 

About Terra Insights 

Terra Insights and their four industry-leading brands design and manufacture highly engineered instrumentation, monitoring, and data delivery solutions for a wide range of geotechnical, structural and geospatial applications where critical asset monitoring and integrity is paramount. End-use applications include critical structures such as bridges, hydroelectric dams, mines, railroads, airports, tailings dams, tunnels, and highways. 

Terra Insights brings clients deep expertise with over 100 degreed engineers and geoscientists, 20 global patents, 25 global offices, and a network of over 30 global partners and professionals in Canada, the United States, the United Kingdom, Brazil, Singapore, South Africa and Switzerland. They are part of Vance Street Capital’s portfolio of highly engineered solutions businesses across the industrial, medical, aerospace and defense markets. Vance Street formed the Terra Insights platform with investments in RST Instruments in August 2017, Measurand in February 2019, 3vGeomatics in July 2021 and Syscom Instruments in October 2021.

  • 1993

    The Beginning

    Measurand is established in Fredericton, New Brunswick
  • 1994

    Bend sensor development

    Measurand develops and patents fiber optic bend and position sensors for the medical and automotive sectors

    U.S. Patent 5,321,257

  • 1995

    Canadian Space Agency

    Receives funding from the CSA to develop sensor technology that ultimately leads to invention of ShapeTape

    U.S. Patent 5,633,494

  • 1999

    Patent on fiber optic sensor

    Measurand receives patent for "Fiber Optic Bending and Positioning Sensor" issued June 29, 1999

    Canadian Patent 2,073,162

  • 2001

    ShapeTape & ShapeHand debut

    Measurand designs and develops innovative motion capture technology

    U.S. Patent 6,127,672, 6,563,107

  • 2002

    Measurand Attends the ICPMG

    First contact with the geotechnical sector at the International Conference on Physical Modelling in Geotechnics (ICPMG)
  • 2004


    Design patent application sent about a new product designed to meet the specific needs of the geotechnical industry

    U.S. Patent 6,127,672, 6,563,107

  • 2005-08


    Measurand debuts ShapeWrap motion capture technology for the film and animation industry

    U.S. Patent 7,296,363

  • 2006

    Malibu installation

    ShapeAccelArray installed for ground monitoring for the first time​ in Malibu, CA

    Canadian Patent 2,472,421

  • 2007


    Suite of instrumentation developed for motion capture within Magnetic Resonance Imaging (MRI) machines

    U.S. Patent 7,296,363

  • 2011

    SAAScan launched

    Built for rapid deployment and repeated use

    Canadian Patent 2,472,421

  • 2014

    SAAX launched

    Purpose-built for heavy-duty horizontal installation

    Canadian application 2,815,199 & 2,815,195

  • 2017

    SAAV launched

    The only geotechnical instrument with a patented cyclical installation method

    Cyclical Sensor Array, Canadian application 2,815,199 & 2,911,175