Monitoring 3D shape has been Measurand’s core purpose since it was founded in 1993. Starting with patented fibre optic bend and twist sensors, Measurand became a leader in the motion-capture industry, working in film and animation. In 2006, Measurand released the first ShapeArray, signalling the move from measuring the human body to measuring the earth. Now, Measurand has grown to over 70 employees and is a leader in developing and manufacturing instrumentation for geotechnical deformation monitoring.



We design and manufacture the highest quality products to advance safety and knowledge within the industry.


We invest in our staff so they achieve their potential.


We share a common goal dedicated to the success of the product and the company.


We create a workplace community that promotes equality and inclusion.


We help our clients find the best solution even though it might not be our solution.

Freedom and Trust

We give each other freedom and trust each other to work hard and be accountable.


We never stop learning and never stop teaching one another.


We are dedicated but always find time to laugh.


We look after each other.


As a company that works quickly to set the world-standard in geotechnical instrumentation, Measurand looks for employees that can grow and develop along with us. Measurand offers an environment to people who are confident, adaptable, and focused on building lasting relationships with our customers and each other. We offer a place where we can achieve together.

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  • 1993

    The Beginning

    Measurand is established in Fredericton, New Brunswick
  • 1994

    Bend sensor development

    Measurand develops and patents fiber optic bend and position sensors for the medical and automotive sectors

    U.S. Patent 5,321,257

  • 1995

    Canadian Space Agency

    Receives funding from the CSA to develop sensor technology that ultimately leads to invention of ShapeTape

    U.S. Patent 5,633,494

  • 1999

    Patent on fiber optic sensor

    Measurand receives patent for "Fiber Optic Bending and Positioning Sensor" issued June 29, 1999

    Canadian Patent 2,073,162

  • 2001

    ShapeTape & ShapeHand debut

    Measurand designs and develops innovative motion capture technology

    U.S. Patent 6,127,672, 6,563,107

  • 2002

    Measurand Attends the ICPMG

    First contact with the geotechnical sector at the International Conference on Physical Modelling in Geotechnics (ICPMG)
  • 2004


    Design patent application sent about a new product designed to meet the specific needs of the geotechnical industry

    U.S. Patent 6,127,672, 6,563,107

  • 2005-08


    Measurand debuts ShapeWrap motion capture technology for the film and animation industry

    U.S. Patent 7,296,363

  • 2006

    Malibu installation

    ShapeAccelArray installed for ground monitoring for the first time​ in Malibu, CA

    Canadian Patent 2,472,421

  • 2007


    Suite of instrumentation developed for motion capture within Magnetic Resonance Imaging (MRI) machines

    U.S. Patent 7,296,363

  • 2011

    SAAScan launched

    Built for rapid deployment and repeated use

    Canadian Patent 2,472,421

  • 2014

    SAAX launched

    Purpose-built for heavy-duty horizontal installation

    Canadian application 2,815,199 & 2,815,195

  • 2017

    SAAV launched

    The only geotechnical instrument with a patented cyclical installation method

    Cyclical Sensor Array, Canadian application 2,815,199 & 2,911,175