May 28, 2018

Focus on ‘big picture’ strategy at fifth annual Measurand distributor meeting

Tyler Morency
6 years ago

Focus on ‘big picture’ strategy at fifth annual Measurand distributor meeting

Business strategy and hands-on demonstrations were at the forefront during the fifth annual Distributor Meeting, May 9–11. Ten distributors from around the globe travelled to Measurand headquarters office in Fredericton,  New Brunswick, to share their feedback and experiences with ShapeArray.

“There was a bigger focus on overall business strategy at this meeting than there had been before,” said Jeff Barrett, Measurand’s chief of staff. “One of the key quotes that came out of the meetings was that Andrew Ridley said, ‘We’re not selling people instrumentation. We’re selling them the opportunity to make risk-informed decisions based on real-time high-quality data.'”

A key reason for the distributor meeting to occur in Fredericton rather than an off-site location was to have distributors join in the celebration of Measurand’s 25th anniversary.

“It’s nice to be able to bring some of our long-term distributors together for that celebration because they’ve been very integral to our success,” Barrett said.

Beyond anniversary celebrations, the location also provided distributors with the opportunity to participate in the hands-on installation of different ShapeArray models. It also provided a great opportunity to tour the production and manufacturing facilities, to observe and learn how the instruments are produced.

“For some of our newer distributors, it was a way to get a better understanding of the construction of the instrument, what makes it so unique, some of our rigorous quality assurance processes, and our unique calibration process,” Barrett said.

Distributors also toured the Mactaquac Dam, which generates 670 megawatts of hydroelectric power for New Brunswick and is a long-term test facility for new Measurand products.

Distributor attendees and presenters

Han Byungwon, ATMACS Co., Ltd.
Seung Hoon Ryu, ATMACS Co., Ltd.
Atle Gerhardsen, Cautus Geo
Eric Hoe, Diagnostic Engineering Consultants, Ltd.
Arturo Fahrenkrog, GeoMediciones Ltda.
Claus Fahrenkrog, GeoMediciones Ltda.
Andrew Ridley, Geotechnical Observations
Markus Stolz, Solexperts AG
Toshiya Matsumoto, Shinkawa Electric Co., Ltd
Omar Garzedin, TecWise

  • 1993

    The Beginning

    Measurand is established in Fredericton, New Brunswick
  • 1994

    Bend sensor development

    Measurand develops and patents fiber optic bend and position sensors for the medical and automotive sectors

    U.S. Patent 5,321,257

  • 1995

    Canadian Space Agency

    Receives funding from the CSA to develop sensor technology that ultimately leads to invention of ShapeTape

    U.S. Patent 5,633,494

  • 1999

    Patent on fiber optic sensor

    Measurand receives patent for "Fiber Optic Bending and Positioning Sensor" issued June 29, 1999

    Canadian Patent 2,073,162

  • 2001

    ShapeTape & ShapeHand debut

    Measurand designs and develops innovative motion capture technology

    U.S. Patent 6,127,672, 6,563,107

  • 2002

    Measurand Attends the ICPMG

    First contact with the geotechnical sector at the International Conference on Physical Modelling in Geotechnics (ICPMG)
  • 2004


    Design patent application sent about a new product designed to meet the specific needs of the geotechnical industry

    U.S. Patent 6,127,672, 6,563,107

  • 2005-08


    Measurand debuts ShapeWrap motion capture technology for the film and animation industry

    U.S. Patent 7,296,363

  • 2006

    Malibu installation

    ShapeAccelArray installed for ground monitoring for the first time​ in Malibu, CA

    Canadian Patent 2,472,421

  • 2007


    Suite of instrumentation developed for motion capture within Magnetic Resonance Imaging (MRI) machines

    U.S. Patent 7,296,363

  • 2011

    SAAScan launched

    Built for rapid deployment and repeated use

    Canadian Patent 2,472,421

  • 2014

    SAAX launched

    Purpose-built for heavy-duty horizontal installation

    Canadian application 2,815,199 & 2,815,195

  • 2017

    SAAV launched

    The only geotechnical instrument with a patented cyclical installation method

    Cyclical Sensor Array, Canadian application 2,815,199 & 2,911,175