May 28, 2018

Measurand celebrates major milestones: 25 years and over 100,000 metres of ShapeArray sold

Tyler Morency
6 years ago

Measurand celebrates major milestones: 25 years and over 100,000 metres of ShapeArray sold

Measurand started 25 years ago with two employees working in a garage workshop and eventually grew to sell over 100,000 metres of its flagship product, ShapeArray.

President and founder Lee Danisch started the company in a small workshop in 1993, first designing fibre optic and bend-sensing technology products to capture motion of the human body. Inspired by positive customer feedback, Measurand began to develop products for the geotechnical industry. Introduced in 2006, ShapeArray changed the course of the company, quickly becoming Measurand’s flagship product. By the end of April, 2018, worldwide sales of ShapeArray passed the 100,000 metre mark. Measurand improved geotechnical monitoring by creating a product that was easy to install and produced automated data in real-time.

“Everything I’m doing is to try to make this kind of measurement really easy for people to perform,” Danisch said. “It’s exciting to see ShapeArray in places like the Canadian oil sands and major construction projects all over the world, reducing risk and promoting safety.”

  • 1993

    The Beginning

    Measurand is established in Fredericton, New Brunswick
  • 1994

    Bend sensor development

    Measurand develops and patents fiber optic bend and position sensors for the medical and automotive sectors

    U.S. Patent 5,321,257

  • 1995

    Canadian Space Agency

    Receives funding from the CSA to develop sensor technology that ultimately leads to invention of ShapeTape

    U.S. Patent 5,633,494

  • 1999

    Patent on fiber optic sensor

    Measurand receives patent for "Fiber Optic Bending and Positioning Sensor" issued June 29, 1999

    Canadian Patent 2,073,162

  • 2001

    ShapeTape & ShapeHand debut

    Measurand designs and develops innovative motion capture technology

    U.S. Patent 6,127,672, 6,563,107

  • 2002

    Measurand Attends the ICPMG

    First contact with the geotechnical sector at the International Conference on Physical Modelling in Geotechnics (ICPMG)
  • 2004


    Design patent application sent about a new product designed to meet the specific needs of the geotechnical industry

    U.S. Patent 6,127,672, 6,563,107

  • 2005-08


    Measurand debuts ShapeWrap motion capture technology for the film and animation industry

    U.S. Patent 7,296,363

  • 2006

    Malibu installation

    ShapeAccelArray installed for ground monitoring for the first time​ in Malibu, CA

    Canadian Patent 2,472,421

  • 2007


    Suite of instrumentation developed for motion capture within Magnetic Resonance Imaging (MRI) machines

    U.S. Patent 7,296,363

  • 2011

    SAAScan launched

    Built for rapid deployment and repeated use

    Canadian Patent 2,472,421

  • 2014

    SAAX launched

    Purpose-built for heavy-duty horizontal installation

    Canadian application 2,815,199 & 2,815,195

  • 2017

    SAAV launched

    The only geotechnical instrument with a patented cyclical installation method

    Cyclical Sensor Array, Canadian application 2,815,199 & 2,911,175