Mar 28, 2017

New Measurand brand launch

Tyler Morency
7 years ago

New Measurand brand launch

Measurand launched its new logo and redesigned website with a staff party today. Erika May, Senior Marketing Manager, revealed Measurand’s new brand—a stylized M along with a crisp and modern sans serif letterform—to staff members during the weekly meeting.

Chris Gairns, Director of Sales, and Rhonda Schroeder, Sales Administrator hand out t-shirts and water bottles for staff to celebrate the new logo’s launch.

Marketing Coordinator Robert Praeg models a fresh t-shirt sporting the new Measurand logo.

Monkeycakes, a local Fredericton bakery custom made Measurand cupcakes for the launch party.

A special thanks to OrangeSprocket for designing Measurand’s new brand look and developing the new website. The result is culmination of the work and collaboration of many talented people over the last four months. Measurand is extremely excited to continue to grow and share this platform for our customers and staff.

  • 1993

    The Beginning

    Measurand is established in Fredericton, New Brunswick
  • 1994

    Bend sensor development

    Measurand develops and patents fiber optic bend and position sensors for the medical and automotive sectors

    U.S. Patent 5,321,257

  • 1995

    Canadian Space Agency

    Receives funding from the CSA to develop sensor technology that ultimately leads to invention of ShapeTape

    U.S. Patent 5,633,494

  • 1999

    Patent on fiber optic sensor

    Measurand receives patent for "Fiber Optic Bending and Positioning Sensor" issued June 29, 1999

    Canadian Patent 2,073,162

  • 2001

    ShapeTape & ShapeHand debut

    Measurand designs and develops innovative motion capture technology

    U.S. Patent 6,127,672, 6,563,107

  • 2002

    Measurand Attends the ICPMG

    First contact with the geotechnical sector at the International Conference on Physical Modelling in Geotechnics (ICPMG)
  • 2004


    Design patent application sent about a new product designed to meet the specific needs of the geotechnical industry

    U.S. Patent 6,127,672, 6,563,107

  • 2005-08


    Measurand debuts ShapeWrap motion capture technology for the film and animation industry

    U.S. Patent 7,296,363

  • 2006

    Malibu installation

    ShapeAccelArray installed for ground monitoring for the first time​ in Malibu, CA

    Canadian Patent 2,472,421

  • 2007


    Suite of instrumentation developed for motion capture within Magnetic Resonance Imaging (MRI) machines

    U.S. Patent 7,296,363

  • 2011

    SAAScan launched

    Built for rapid deployment and repeated use

    Canadian Patent 2,472,421

  • 2014

    SAAX launched

    Purpose-built for heavy-duty horizontal installation

    Canadian application 2,815,199 & 2,815,195

  • 2017

    SAAV launched

    The only geotechnical instrument with a patented cyclical installation method

    Cyclical Sensor Array, Canadian application 2,815,199 & 2,911,175