Feb 26, 2019

New trade agreements ‘a firm foundation’ for Atlantic Canadian technology to flourish

Tyler Morency
5 years ago

New trade agreements ‘a firm foundation’ for Atlantic Canadian technology to flourish

Measurand welcomed the Minister of International Trade Diversification Jim Carr and Karen Ludwig, Member of Parliament for New Brunswick for a site visit Monday, Feb. 26.

Minister Carr (middle) and MP Ludwig (left) were shown through Measurand’s production facility by the company’s founder Lee Danisch and Billy Carr, Production Manager, to learn more about ShapeArray and risk mitigation.

The Minister spoke at an event for Canadian businesses earlier in the day. The Minister visited Fredericton to highlight the new opportunities created by new trade agreements—the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the Canada-Korea Free Trade Agreement (CKFTA)—coming into effect.

“This is a special moment for Canada,” Minister Carr said in prepared remarks. “Let’s seize it and let’s prosper together.”

Minister Carr called the agreements, “A firm foundation where everyone can flourish.”

Minister Carr used the example of C-Therm, a Fredericton-based manufacturer of temperature sensors, with clients like NASA and 3M, as a model for Atlantic Canadian technological innovation. He continued to say that while forestry, agriculture and fishing remain important sectors of the region’s economy, the province of New Brunswick is home to a number of technology companies that are “the best in the world at what they do.”

CPTPP is a free trade agreement between Canada and 10 other countries in the Asia-Pacific region. Once all tariff reductions in the agreement are implemented, 99% of tariff lines will be duty-free.

  • 1993

    The Beginning

    Measurand is established in Fredericton, New Brunswick
  • 1994

    Bend sensor development

    Measurand develops and patents fiber optic bend and position sensors for the medical and automotive sectors

    U.S. Patent 5,321,257

  • 1995

    Canadian Space Agency

    Receives funding from the CSA to develop sensor technology that ultimately leads to invention of ShapeTape

    U.S. Patent 5,633,494

  • 1999

    Patent on fiber optic sensor

    Measurand receives patent for "Fiber Optic Bending and Positioning Sensor" issued June 29, 1999

    Canadian Patent 2,073,162

  • 2001

    ShapeTape & ShapeHand debut

    Measurand designs and develops innovative motion capture technology

    U.S. Patent 6,127,672, 6,563,107

  • 2002

    Measurand Attends the ICPMG

    First contact with the geotechnical sector at the International Conference on Physical Modelling in Geotechnics (ICPMG)
  • 2004


    Design patent application sent about a new product designed to meet the specific needs of the geotechnical industry

    U.S. Patent 6,127,672, 6,563,107

  • 2005-08


    Measurand debuts ShapeWrap motion capture technology for the film and animation industry

    U.S. Patent 7,296,363

  • 2006

    Malibu installation

    ShapeAccelArray installed for ground monitoring for the first time​ in Malibu, CA

    Canadian Patent 2,472,421

  • 2007


    Suite of instrumentation developed for motion capture within Magnetic Resonance Imaging (MRI) machines

    U.S. Patent 7,296,363

  • 2011

    SAAScan launched

    Built for rapid deployment and repeated use

    Canadian Patent 2,472,421

  • 2014

    SAAX launched

    Purpose-built for heavy-duty horizontal installation

    Canadian application 2,815,199 & 2,815,195

  • 2017

    SAAV launched

    The only geotechnical instrument with a patented cyclical installation method

    Cyclical Sensor Array, Canadian application 2,815,199 & 2,911,175