Sep 12, 2019

Measurand part of Scale Up Atlantic Canada’s first official cohort

Tyler Morency
5 years ago

Measurand part of Scale Up Atlantic Canada’s first official cohort

How can a business scale its operations strategically?

The question of how to grow your business beyond its current size can be a problem for even the most successful companies and entrepreneurs. What works in the steady day-to-day operation doesn’t necessarily provide leaders with the tools to tackle the challenges associated with a high-growth strategy. Helping businesses in the Atlantic Canadian region with those tools needed to expand, grow, and develop is at the heart of the University of New Brunswick’s J. Herbert Smith Centre for Technology Management and Entrepreneurship (TME) Scale Up Atlantic Canada Program. Measurand was part of the program’s first official cohort in Atlantic Canada, along with 12 others from the region. The cohort celebrated their graduation from the program on September 5, 2019.

Front row left to right: Charles Gervais, Doug Jenkins, Lisa Robichaud, Rosalyn Hyslop, Saar Fabrikant, Terry Kelson. Back row left to right: Blair Hyslop, Kevin Stover, Yan Simmard, Bruce Gourley, Jim Fitt, Zach Everett.

Participants met monthly over the last six months to engage in a mix of peer-to-peer collaboration, classroom learning, and workshops focused on the three C’s of growth—customers, capacity, and cash.  

“It’s the first program of its kind in Canada. It’s inspiring to witness all of the new growth in the 13 companies, which we think bodes extremely well for future economic growth in the area, ” said Dr. Daniel Isenberg, professor, Babson College, creator of Scale Up. According to a press release issued by the University of New Brunswick, “total revenues for the entire cohort increased by approximately 26 percent. Additionally, over 60 new employees were hired.”

The Scale Up program, which was founded by Dr. Daniel Isenberg, has been delivered in several countries including, United States, Columbia, Denmark, Panama, Brazil, and Scotland, but not in Canada.

Lisa Robichaud, Measurand’s controller said that the opportunity for peer-to-peer collaboration between businesses in the region has been one of the most beneficial aspects of the program. As a concrete example, she explained that when Measurand was looking to recruit overseas that another company provided valuable advice on navigating the process.

“They gave us the name of a consultant that we could use—who we did hire—and as well as some really great tips on where we might get stuck,” Robichaud said. “Having peers to navigate some of these challenges is beneficial.”

Robichaud said she believes the program helps build on the ambition and drive within the region’s business leaders.

“Atlantic Canadians are humble but they’re also entrepreneurs by nature. Whether you’re a farmer, fisherman or jeweler, those are all businesses. There is quite an ecosystem of entrepreneurship,” Robichaud said. “I think it’s just building on the existing ecosystem and expanding it to another level.”

The inaugural Scale Up Atlantic Canada cohort list:

Auto City 9
Blacks Transfer
Kelson and Kelson Ltd.
Kogntiv Spark
Magnetic Hill Winery
Missing Link Technologies (MLT)
Mrs. Dunster’s
The GAP Group

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Learn more about Measurand.

  • 1993

    The Beginning

    Measurand is established in Fredericton, New Brunswick
  • 1994

    Bend sensor development

    Measurand develops and patents fiber optic bend and position sensors for the medical and automotive sectors

    U.S. Patent 5,321,257

  • 1995

    Canadian Space Agency

    Receives funding from the CSA to develop sensor technology that ultimately leads to invention of ShapeTape

    U.S. Patent 5,633,494

  • 1999

    Patent on fiber optic sensor

    Measurand receives patent for "Fiber Optic Bending and Positioning Sensor" issued June 29, 1999

    Canadian Patent 2,073,162

  • 2001

    ShapeTape & ShapeHand debut

    Measurand designs and develops innovative motion capture technology

    U.S. Patent 6,127,672, 6,563,107

  • 2002

    Measurand Attends the ICPMG

    First contact with the geotechnical sector at the International Conference on Physical Modelling in Geotechnics (ICPMG)
  • 2004


    Design patent application sent about a new product designed to meet the specific needs of the geotechnical industry

    U.S. Patent 6,127,672, 6,563,107

  • 2005-08


    Measurand debuts ShapeWrap motion capture technology for the film and animation industry

    U.S. Patent 7,296,363

  • 2006

    Malibu installation

    ShapeAccelArray installed for ground monitoring for the first time​ in Malibu, CA

    Canadian Patent 2,472,421

  • 2007


    Suite of instrumentation developed for motion capture within Magnetic Resonance Imaging (MRI) machines

    U.S. Patent 7,296,363

  • 2011

    SAAScan launched

    Built for rapid deployment and repeated use

    Canadian Patent 2,472,421

  • 2014

    SAAX launched

    Purpose-built for heavy-duty horizontal installation

    Canadian application 2,815,199 & 2,815,195

  • 2017

    SAAV launched

    The only geotechnical instrument with a patented cyclical installation method

    Cyclical Sensor Array, Canadian application 2,815,199 & 2,911,175