Jun 18, 2019

Measure of success: Measurand wins export award

Tyler Morency
5 years ago

Measure of success: Measurand wins export award

Measurand, manufacturer and designer of ShapeArray, won Exporter of the Year—over $5 million at the Export Awards in Saint John, New Brunswick, on June 13.

“Three years ago, I decided I wasn’t having enough fun at work, so I took the chance to join this small company in Hanwell called Measurand,” said Jeff Barrett, Measurand’s president during his acceptance remarks. “I don’t think I could have found a better group of men and women to share my work days with. Whether I’m at the airport with our sales and marketing team at midnight waiting for a flight back to Fredericton or on a Sunday eating lunch with our manufacturing team trying to get a rush order out, everybody is always smiling. I think half the time they are smiling because they are laughing at me, but hey I’ll take it.”

Honourable Mary Wilson, Minister of Economic Development and Small Business (left) with Measurand’s Jeff Barrett (right)

An expert panel of business leaders and academics select the awards from a pool of nominees located in the province of New Brunswick. The event is hosted by Opportunities NB in partnership with the Atlantic Canada Opportunities Agency (ACOA).

Barrett thanked Opportunities NB, ACOA, and the Trade Commissioner Service for their support.

“These people walk into our office filled with energy and passion and really strive to help us and every small company in this room on a daily basis. We wouldn’t be here without them, so thank you,” he said.

The Innovative Exporter of the Year award went to Atlantic Industries LtdLizotte Machine Vision took the Exporter of the Year—Sales Under $5-million award. InteliSys Aviation Systems won the Global Diversification Award, which is their second year winning an award. OneZero won the Yves Maillet Emerging Exporter Award, named after the vice president of business growth at Opportunities NB who passed away in an accident this year. 

The event marks 53 years of export awards in New Brunswick.

  • 1993

    The Beginning

    Measurand is established in Fredericton, New Brunswick
  • 1994

    Bend sensor development

    Measurand develops and patents fiber optic bend and position sensors for the medical and automotive sectors

    U.S. Patent 5,321,257

  • 1995

    Canadian Space Agency

    Receives funding from the CSA to develop sensor technology that ultimately leads to invention of ShapeTape

    U.S. Patent 5,633,494

  • 1999

    Patent on fiber optic sensor

    Measurand receives patent for "Fiber Optic Bending and Positioning Sensor" issued June 29, 1999

    Canadian Patent 2,073,162

  • 2001

    ShapeTape & ShapeHand debut

    Measurand designs and develops innovative motion capture technology

    U.S. Patent 6,127,672, 6,563,107

  • 2002

    Measurand Attends the ICPMG

    First contact with the geotechnical sector at the International Conference on Physical Modelling in Geotechnics (ICPMG)
  • 2004


    Design patent application sent about a new product designed to meet the specific needs of the geotechnical industry

    U.S. Patent 6,127,672, 6,563,107

  • 2005-08


    Measurand debuts ShapeWrap motion capture technology for the film and animation industry

    U.S. Patent 7,296,363

  • 2006

    Malibu installation

    ShapeAccelArray installed for ground monitoring for the first time​ in Malibu, CA

    Canadian Patent 2,472,421

  • 2007


    Suite of instrumentation developed for motion capture within Magnetic Resonance Imaging (MRI) machines

    U.S. Patent 7,296,363

  • 2011

    SAAScan launched

    Built for rapid deployment and repeated use

    Canadian Patent 2,472,421

  • 2014

    SAAX launched

    Purpose-built for heavy-duty horizontal installation

    Canadian application 2,815,199 & 2,815,195

  • 2017

    SAAV launched

    The only geotechnical instrument with a patented cyclical installation method

    Cyclical Sensor Array, Canadian application 2,815,199 & 2,911,175